Sports Business Strategy
SLN #: 23436Course Prefix: SLB-598
Course Section: D01
Credit Hours: 3
Instructor(s): Mokwa
Course Books: View List of Books
Course Description:
Sports can involve a jog around campus or big business. Sports are interesting, important and a vivid context to learn about consumers, organizations, diverse stakeholders, media and entertainment, partnerships and sponsorship, highly competitive strategies in finance and marketing, managing community venues, big events, and other relevant business topics. In our sports business coursework, we will maintain a pragmatic, experiential, yet well-grounded focus, studying the role, nature and dynamics of sports business both in and around "sports industries" and in and around "conventional businesses." We will build and "test" knowledge and exercise skills related to sports business analysis, decision making , communication and both strategy development and execution. The course will be intellectually rigorous, yet fun.
Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Written Assignment: Yes
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Special Withdrawal Course: No
Attendance Policy: Per Statement Of Student Policies
* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.