By the end of this course, students will understand and be able to discuss and analyze issues relating to:

A. What constitutes a “brand” and how a “brand” is developed;
B. The recent surge in personal branding by athletes, entertainers and other celebrity personalities;
C. Athletes and other celebrities who have transformed their fame into personal branding platforms that support large business enterprises;
D. The basic principles of trademark law and how those principles apply to business and personal brands;
E. Regulation and control of brands in professional and collegiate sports, and the Olympics;
F. Licensing and corporate sponsorship; and
G. Ambush marketing.

The final grade will be based on group in-class presentations, a final exam, and class participation and attendance. JD students will be expected to present certain materials, which will be assigned during the class.

Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Special Withdrawal Course: No
Final Exam Given: Yes
Final Exam Type: Take-Home
Paper Or In-Class Presentation: Yes
Attendance Policy: Per Statement Of Student Policies

* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.