Personal & Business Branding in Sports

SLN #: 27032
Course Prefix: LAW-791
Course Section: 001
Credit Hours: 3
Instructor(s): Gibson

Course Description:
This course will examine legal and business issues associated with personal and business branding in the context of professional and collegiate sports.

By the end of this course, students will understand and be able to discuss and analyze issues relating to:

A. What constitutes a “brand” and how a “brand” is developed;
B. The recent surge in personal branding by athletes, entertainers and other celebrity personalities;
C. Athletes and other celebrities who have transformed their fame into personal branding platforms that support large business enterprises;
D. The basic principles of trademark law and how those principles apply to business and personal brands;
E. Regulation and control of brands in professional and collegiate sports, and the Olympics;
F. Licensing and corporate sponsorship; and
G. Ambush marketing.

The final grade will be based on group in-class presentations, a final exam, and class participation and attendance. JD students will be expected to present certain materials, which will be assigned during the class.

Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible Writing Requirement: No
Skills Requirement: No
Experiential Learning: No
Special Withdrawal Course: No
Final Exam Given: Yes
Final Exam Type: Take-Home
Paper Or In-Class Presentation: Yes
Attendance Policy: Per Statement Of Student Policies

* The law school has a policy that Is used To calculate credit hours. Please see the Statement of Student Policies.