Personal & Business Branding in Sports

SLN #: 19164
Course Prefix: LAW-791
Course Section: 030
Credit Hours: 3
Instructor(s): Gibson
Course Books: View List of Books

Course Description:
This course will examine legal and business issues associated with personal and business branding, particularly in the context of professional and collegiate sports. The course will examine (i) what constitutes a “brand” and how a “brand” is developed; (ii) the recent surge in personal branding by athletes, entertainers and other celebrity personalities; (iii) athletes and other celebrities who have transformed their fame into personal branding platforms that support large business enterprises; (iv) the basic principles of trademark law; (v) how those principles apply to business and personal brands; (vi) regulation and control of brands in professional and collegiate sports, and the Olympics; (vii) licensing and corporate sponsorship; (viii) ambush marketing; and (ix) related issues.

20% of the final grade will be based on class participation and attendance. JD students will be expected to present certain materials, which will be assigned during the class. The quality of these presentations will be a factor in the participation grade for the JD students. However, students must do more than simply show up to class. Students must participate to fully maximize this aspect of their grade.

Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Prerequisite: Course in Professional or Amateur Sports Law
Special Withdrawal Course: No
Final Exam Given: Yes
Final Exam Type: Take-Home
Paper Or In-Class Presentation: Yes
Attendance Policy: Per Statement Of Student Policies

* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.