Personal & Business Branding in Sports (MSLB Only)
SLN #: 24566Course Prefix: SLB-598
Course Section: 002
Credit Hours: 3
Instructor(s): Gibson
Course Books: View List of Books
Course Description:
This course will examine legal and business issues associated with personal and business branding, particularly in the context of professional and collegiate sports. The course will examine (i) what constitutes a “brand” and how a “brand” is developed; (ii) the recent surge in personal branding by athletes, entertainers and other celebrity personalities; (iii) athletes and other celebrities who have transformed their fame into personal branding platforms that support large business enterprises; (iv) the basic principles of trademark law; (v) how those principles apply to business and personal brands; (vi) regulation and control of brands in professional and collegiate sports, and the Olympics; (vii) licensing and corporate sponsorship; (viii) ambush marketing; and (ix) related issues.
Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Prerequisite: Course in Professional or Amateur Sports Law
Special Withdrawal Course: No
Paper Or In-Class Presentation: Yes
Attendance Policy: Per Statement Of Student Policies
* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.