Trademark and Unfair Competition Law

SLN #: 11953
Course Prefix: LAW-691
Course Section: 014
Credit Hours: 3
Instructor(s): Long

Course Description:
Note: This class is scheduled to meet for 4 hours each week. During the semester. 13 class hours will be cancelled on an as-needed basis due to work and/or travel by the professor.

TurningPoint Clickers
A TurningPoint response card (“clicker”) is required for this course. The clicker will be used to take attendance and to make the class discussion more interactive while increasing your substantive knowledge and retention of the material. New or used clickers may be purchased at the Bookstore or online https://ucc.asu.edu/clickers/. Please register your clicker at http://student.turningtechnologies.com. You will need the device ID (located on the back of the clicker) to register. Once you have entered your information, you will need my email address frank.long@asu.edu and then you will need to select the appropriate section from the list of available courses. Be sure to click all the way through COMPLETE REGISTRATION to make sure your clicker is registered correctly. Attendance and other clicking will begin with the first meeting. Please be prepared.

This course’s objective is to provide the student with a practical, business-oriented understanding of trademark and unfair competition law. The course will cover the acquisition, maintenance, and enforcement of both registered and unregistered trademark rights. The course will also address trademark dilution and cyber-squatting. Other Internet issues, right of publicity, false endorsement, and federal deceptive advertising may be included, if time permits. Litigation practices and issues will receive particular emphasis. At a minimum, the student should emerge from this course with a thorough understanding of why a trademark and unfair competition practice is one of the most fun a lawyer can choose!

Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible Writing Requirement: No
Skills Requirement: No
Experiential Learning: No
Special Withdrawal Course: No
Final Exam Given: Yes
Final Exam Type: In-Class - Completely Secure
Mid Term Or Other Exam: Possibly
Attendance Policy: Per Statement Of Student Policies

* The law school has a policy that Is used To calculate credit hours. Please see the Statement of Student Policies.