Sports Sponsorships, Partnerships and Activations
SLN #: 96921Course Prefix: SLB-598
Course Section: 1002
Credit Hours: 3
Instructor(s): Yowell
Course Books: View List of Books
Course Description:
This course studies the legal and business issues of sports sponsorships. Students will learn how to valuate sponsorship agreements, create sponsorship pitches and fulfillment reports. They will learn about the many issues surround sponsorships including exclusivity, trademark and intellectual property, governing body regulations, the role of analytics, dealing with foreign nations and more. Students will examine many different types of sponsorship agreements including naming rights, professional team partnerships, college partnerships, individual endorsements, Olympic sponsorships and megaevent sponsorships, among others.
Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Special Withdrawal Course: No
Attendance Policy: Per Statement Of Student Policies
Teaching Method: In Person
* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.