Sports Entrepreneurship Management
SLN #: 36408Course Prefix: SLB-598
Course Section: 1004
Credit Hours: 3
Instructor(s): Burns
Course Books: View List of Books
Course Description:
The Sports Entrepreneurship Management course focuses on real-world success factors and frameworks of how to successfully grow a young, emerging enterprise, and then applies that to examples in the sports industry. We will cover how to evaluate business opportunities and how to assemble the critical resources – such as capital, talent and intellectual property – to embark upon growth. We will then transition into successful commercialization, inclusive of acquiring customers, building and evolving product, creating partnerships, and ultimately driving enterprise value accretion that results in successful outcomes for all key stakeholders. The course is integrative in applying material from core business disciplines and is designed for those who are interested either in starting a company that is sports industry-facing or working in the rapidly emerging sports technology sector. We’ll learn through case studies, discussions, group project work and in-class guest speakers from across the sports entrepreneurship landscape.
Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Special Withdrawal Course: No
Attendance Policy: Per Statement Of Student Policies
Teaching Method: In Person
* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.