Law and Psychology of Advertising



SLN #: 14628
Course Prefix: LAW-791
Course Section: 005
Credit Hours: 2/3
Instructor(s): Demaine

Course Description:
Advertising is pervasive in capitalistic societies such as the United States. We have more complex and less restrictive laws regarding advertising than do most other nations and also rely heavily on industry self-regulation carried out with government guidance. The policies underlying the laws and accepted parameters of self-regulation historically were based to a large degree on presumptions of how a reasonable consumer reacts to advertising. More recently, legal authorities responsible for regulating advertising have integrated psychological research findings on the effects of advertising on the average consumer. This seminar will expose students to the fundamentals of U.S. advertising law and to psychology findings that inform (or arguably should inform) it, with a focus on such topics as deceptive advertising, corrective advertising, advertising directed at children, and neuromarketing. As time permits, it will also provide students with a comparative view of advertising law in other nations. Only students fulfilling their Graduation Writing Requirement in the seminar are eligible to receive three credit hours; all others are eligible to receive two credit hours.

Additional Information:
Credit Hours: 2/3
Grading Option: Numeric Grade and ONE-Time Pass Option is Available, or Letter Grade Only
Written Assignment: Weekly
Graduation Writing Requirement: Yes*
Flexible Writing Requirement: Yes*
Skills Requirement: No
Note: Only one of the above listed requirements can be fulfilled with this course.
Final Exam Given: No
Mid Term or Other Exam: No
Paper or In-Class Presentation: Yes
Participation Points: Yes
Attendance Policy: Per Statement of Student Policies
Additional Attendance Policy: Yes
Online Course Site: Blackboard