Applied Sports Marketing
SLN #: 22729Course Prefix: SLB-598
Course Section: 1001
Credit Hours: 3
Instructor(s): Riches;Guffey
Course Books: View List of Books
Course Description:
This course will focus on marketing and advertising through the lens of real-life settings, brands and projects. Topics include marketing disciplines (public relations, creative, digital media, social media, account management, brand strategy), how advertising campaigns are created, what professions are available in the marketing and advertising industry, how to work with big brands, using creative strategy to problem solve, and beyond.
Additional Information:
Credit Hours: 3
Grading Option: Letter Grade Only
Graduation Writing Requirement: No
Flexible/Upper-Level Writing Requirement: No
Skills Requirement: No
Simulation Course: No
Experiential Learning: No
Seminar: No
Special Withdrawal Course: No
Final Exam Given: No
Attendance Policy: Per Statement Of Student Policies
Teaching Method: In Person
* The law school has a policy that is used to calculate credit hours. Please see the Statement of Student Policies.