Frank Long advises clients and represents them in court in matters related to trademarks, trade dress, false advertising, copyright, cybersquatting and trade secrets. His clients include, and have included, Fortune 500 corporations and small businesses, as well as national and international companies, and franchise systems.
Frank assists clients with the development, administration and strategies for the protection of intellectual property rights, especially trademarks. He has a wide range of experience in advising clients in the management of worldwide intellectual property rights, as well as transactions involving merchandising and licensing agreements for intellectual property rights and transfers of patents, trademarks, copyrights, trade secrets and domain names.
Frank is also an experienced litigator in matters involving intellectual property rights. He is, or has been, counsel of record in numerous recent court, administrative and arbitration proceedings involving intellectual property claims. Also, using a network of contacts among trademark attorneys in other countries around the world, Frank has helped clients as an advisor on the legal proceedings to preserve, protect and defend intellectual property rights outside the U.S. Frank teaches at the law school level in addition to practicing law. Frank is an Adjunct Professor at the Arizona State University Sandra Day O'Connor College of Law, where he teaches the school’s course in "Trademarks and Unfair Competition Law."
J.D., Northwestern University School of Law, 1986
M.Sc., Colorado School of Mines, 1983
B.A., cum laude, Dartmouth College, 1977