Michael Mokwa

Pat Tillman Foundation Distinguished Professor of Leadership & Marketing, WP Carey School of Business
Associate Director, Innovative Sports Law & Business, Sandra Day O’Connor College of Law

Michael is the Pat Tillman Foundation Distinguished Professor of Leadership and Marketing at the W. P. Carey School of Business (WPC) at Arizona State University. He also serves as the Associate Director of the innovative Sports Law and Business graduate program in the Sandra Day O’Connor College of Law which is a partnership with the WPC.

Michael has been on the WPC faculty for over thirty years and served as the Chair of the WPC Marketing Department for over twenty consecutive years. He was a member of the WPC Center for Services Leadership Advisory Board during this period and a member of the WPC School’s executive council. He has served on the advisory boards of the Nonprofit Management Institute and the Lincoln Center for Ethics, and he was an active member of the ASU Faculty Athletic Board.

Michael directs the Leadership though Action program for the ASU Tillman Scholars, teaching leadership and community action strategies in the program. He also teaches courses in sports business including the sports business strategy course in the the Sports Law and Business program. He was the founding Director of the ASU MBA Sports Business Program, past-president of the American Marketing Association Academic Division, and past-president of the international Sports Marketing Association.

Michael’s primary teaching and research interests focus on strategic marketing and management issues, strategic brand management, collaborative leadership, and sports business. He often works as an advisor or consultant to business, sports and community organizations. He is the contributing editor of three texts, Marketing Classics, Marketing the Arts, and Government Marketing Theory and Practice. His research has been published in the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Business Research, and elsewhere. He serves on the editorial review boards of the Sports Marketing Quarterly, Journal of Marketing Strategy, and Journal of Macro-marketing and was a section editor for the Marketing Education Review. He has been the lead investigator for a variety of sports related economic impact and market studies including Super Bowls XLIX, XXX and XLII, a number of the BCS Bowl Championship games, the Fiesta Bowl, the Phoenix Open, PIR, and others.

Michael has been recognized for exceptional teaching performance with the ASU Faculty Achievement Award for Teaching Excellence, the WPC MBA Teaching Excellence Award, and the Outstanding Mentor Award from the Graduate College at ASU. He taught at the University of Wisconsin–Madison before joining ASU.





Assistant: Tina George



Education