Michael Mokwa
Professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing, Department of Marketing
Faculty Assoc, Sandra Day O'Connor College of Law
Professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing, Global Sport Institute Affiliated Faculty
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BAC 467 TEMPE, AZ 85287-4106
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Mail code: 4106Campus: Tempe
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Long Bio
Michael Mokwa is the Pat Tillman Foundation Distinguished Professor and professor in the Department of Marketing of W. P. Carey School of Business. His research interests include strategic marketing management, decision making, implementation, culture and performance, sports business decision making, performance and impact, marketing theory and business education. His primary teaching interests are in strategic marketing management, strategic branding, sports business and leadership. He is also a faculty associate with the Sandra Day O'Connor College of Law.
Education
- Ph.D. Marketing and Public Policy, University of Houston 1979
- M.B.A. Marketing Management, University of Houston 1974
- B.A. Operations Research and Management, University of Houston 1972
